Skip to content
About Max

Max Moore

Co-Founder

Max is a dynamic real estate professional driven by the desire to help people plant lasting roots. His passion lies in helping homeowners transition from their starter homes to their forever homes, but he also continues to serve investors, first-time buyers, and house hackers. Max's expertise spans headache-free turnkey rentals, perfect first homes, and sweat equity properties—the kind where a little effort can boost the value by 30%. He's also skilled in guiding clients through the complexities of first-right contingencies, ensuring a smooth and seamless process.

Before diving into real estate, Max kick-started his entrepreneurial journey as a GNC Franchise Owner in Indianapolis, where he discovered the power of passive income. That mindset fuels his work today, where he remains committed to helping clients make smart, wealth-building decisions in real estate.

In the past year, Max has sold over $15 million in real estate, closed more than 75 homes, and expanded his team to six individuals. He's added two rentals to his personal portfolio and, most importantly, helped seven couples "level up" from their first home to their dream forever home.

When he's not working, Max enjoys spending quality time with his wife and their three dogs, hitting the golf course, or catching a Pacers game. With a baby on the way in November, Max is excited about this next chapter. Roots Realty Co., under his leadership, has sold over 125 homes in the last 12 months, serving Central Indianapolis and the surrounding counties.

Max Moore, Co-Founder at Roots Realty Co.
Co-FounderMax Moore
69 articles

Written by Max

The Indiana Statehouse dome at the end of Market Street in downtown Indianapolis, with a horse-drawn carriage on the brick street
Strategy & ROI

Indiana's Homestead Property Tax Swap, Explained

Three legislators pitched ending property tax on owner-occupied homes and replacing it with local income tax. Here is the law today and the math for owners, renters and landlords.

6 min read

Downtown Indianapolis skyline
Market Trends

Indianapolis Real Estate Market Update

The current 30-year mortgage rate is 7.32%. Here is what that, plus the latest Indianapolis prices and neighborhood trends, means for buyers, sellers, and investors this week.

2 min read

Aerial view of a Hamilton County, Indiana suburban neighborhood of family homes and mature trees
Neighborhood Guides

Carmel vs Fishers in 2026: The $200,000 Gap Nobody Mentions

Carmel's median is $630,000 and up 14% year over year. Fishers is $430,000 and flat. Per square foot they are only 13% apart. Here is what that actually means for your payment, your commute and your kids' schools.

Carmel · 5 min read

Read something useful?

Let's talk about your move

Book a consultation and a Roots agent will walk you through the numbers behind the advice.

Talk to Roots

Ready to plant roots in Indianapolis?

Book a consultation and a Roots agent will help you turn the next move into a real plan.