About Max

Max Moore

Co-Founder

Max is a dynamic real estate professional driven by the desire to help people plant lasting roots. His passion lies in helping homeowners transition from their starter homes to their forever homes, but he also continues to serve investors, first-time buyers, and house hackers. Max's expertise spans headache-free turnkey rentals, perfect first homes, and sweat equity properties—the kind where a little effort can boost the value by 30%. He's also skilled in guiding clients through the complexities of first-right contingencies, ensuring a smooth and seamless process.

Before diving into real estate, Max kick-started his entrepreneurial journey as a GNC Franchise Owner in Indianapolis, where he discovered the power of passive income. That mindset fuels his work today, where he remains committed to helping clients make smart, wealth-building decisions in real estate.

In the past year, Max has sold over $15 million in real estate, closed more than 75 homes, and expanded his team to six individuals. He's added two rentals to his personal portfolio and, most importantly, helped seven couples "level up" from their first home to their dream forever home.

When he's not working, Max enjoys spending quality time with his wife and their three dogs, hitting the golf course, or catching a Pacers game. With a baby on the way in November, Max is excited about this next chapter. Roots Realty Co., under his leadership, has sold over 125 homes in the last 12 months, serving Central Indianapolis and the surrounding counties.

Max’s agent profile
Max Moore, Co-Founder at Roots Realty Co.
Co-FounderMax Moore
74 articles

Written by Max

Aerial view of downtown Indianapolis with labelled callouts for Mass Ave, Broad Ripple, Fountain Square, Lockerbie Square and the Wholesale District beside a rising trend arrow
Investing

Where Rent Growth Is Happening in Indianapolis in 2026

Tracking Indianapolis rent growth 2026? See which neighborhoods are rising, vacancy trends, rent comps, and where investors should target.

Fountain Square · 5 MIN READ
Living in Fountain Square in 2026: Homes & Lifestyle
Neighborhood Guides

Living in Fountain Square in 2026: Homes & Lifestyle

Thinking about Fountain Square Indianapolis homes in 2026? Explore prices, walkability, lifestyle, and what buyers should know.

Fountain Square · 4 MIN READ
Is 2026 a Balanced Market? Buyer vs Seller Power in Indy
Market Trends

Is 2026 a Balanced Market? Buyer vs Seller Power in Indy

Is Indianapolis a balanced market in 2026? See who has pricing power, how negotiations are shifting, and what buyers should expect.

5 MIN READ
Kitchen Updates With the Best ROI in Indianapolis for 2026
Strategy & ROI

Kitchen Updates With the Best ROI in Indianapolis for 2026

Selling in Indy? These kitchen updates deliver the best ROI in 2026 without over-renovating. Smart upgrades buyers actually pay for.

4 MIN READ
Condo vs Single-Family in Indianapolis: 2026 Buyer Decision Guide
Home Buying

Condo vs Single-Family in Indianapolis: 2026 Buyer Decision Guide

Condo or house in Indy? Here’s how maintenance, HOAs, lifestyle, and resale stack up for buyers in 2026.

4 MIN READ
Home Inspection Red Flags Common in Indy Homes (and How to Handle Them)
Home Buying

Home Inspection Red Flags Common in Indy Homes (and How to Handle Them)

Buying a home in Indy? Learn the most common Indianapolis home inspection red flags and how buyers can negotiate or walk away smartly.

4 MIN READ
Winter Staging Tips Indianapolis Sellers Can Use to Get Better Offers
Strategy & ROI

Winter Staging Tips Indianapolis Sellers Can Use to Get Better Offers

Selling Your Home in Indianapolis? 4 winter staging tips Indianapolis sellers can use: lighting, cozy touches, curb appeal, and decluttering to sell faster (eve

5 MIN READ
How to Win in a Competitive Indianapolis Market in 2026 (Without Overpaying)
Home Buying

How to Win in a Competitive Indianapolis Market in 2026 (Without Overpaying)

Buying in a competitive Indianapolis market in 2026? Learn smart strategies to win without overpaying, from offer structure to inspections.

4 MIN READ
How to Analyze Cash Flow on Indianapolis Rentals in 2026 (Step-by-Step)
Investing

How to Analyze Cash Flow on Indianapolis Rentals in 2026 (Step-by-Step)

Learn how to analyze cash flow on Indianapolis rental properties in 2026 using rent estimates, expenses, cap rates, and cash-on-cash returns.

4 MIN READ
How to Price Your Indianapolis Home in Early 2026 (Without Leaving Money on the Table)
Strategy & ROI

How to Price Your Indianapolis Home in Early 2026 (Without Leaving Money on the Table)

Selling in early 2026? Learn how to price your Indianapolis home using comps, timing, and buyer psychology to sell faster and maximize value.

4 MIN READ
Indiana Down Payment Assistance & Grants: 2026 Buyer Guide
Home Buying

Down Payment Options in Indiana: 2026 Update for Indy Buyers

Indiana down payment assistance for 2026: IHCDA First Place and Next Home, FHLBank Launch and HomeBoost grants, plus INHP help for Indianapolis first-time buyers.

7 MIN READ
Best Indy Investment Strategies for 2026: Buy-and-Hold vs. BRRRR
Investing

Best Indy Investment Strategies for 2026: Buy-and-Hold vs. BRRRR

Explore top Indianapolis investment strategies in 2026, buy-and-hold, BRRRR, cash flow rentals, cap rates, and house hacking basics for Indy investors.

5 MIN READ

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